1. Ongoing disruption is the new normal

In today's hyper-competitive, globalised world, constant industry-wide disruption is the new normal. The global explosion in mobile, social, and networked technologies is changing the world in the favour of new types of organisation. These agile, focused, digitally-native and passionate organisations are shaking up every category. Startups are here to stay.

2. Startups profit from disruption

Established businesses in all sectors are suddenly finding themselves in competition - for both money and mindshare - with newcomers fielding radically different business models. Hotels are competing with sofa surfing networks, automotive brands with pay as you go car clubs, healthcare professionals with search engines, entertainment brands with old people.

These new businesses are making it their business to make much more than money. They want to stop us using petrol, change the way we educate ourselves, create alternatives to international development and level the payment playing field for all companies. In short, they want to change the world by solving problems that really matter.

3. Startup is a process

What a lot of people don't realise is that startup is not a state a business is in, its a process a business goes through. Startup is a series of activities and moments, supported by a set of tools and techniques that combine together to help manage the activity of bringing a new product or service into being, wrapped up in a new business that can deliver it.

Some entrepreneurs like to pretend that startup is a magic process that can't be understood. We disagree. Of course startup requires human qualities like energy, creativity and guts. But it also requires ways of working that can be copied - a relentless focus on customers, an agile approach to product development, ruthless efficiency and a clear route to solving a problem that really matters to the world.

Once you understand that startup is a process, you can begin to think about how you can use it's power.

4. Startup can help you disrupt yourself before someone else does

In order to avoid expensive acquisitions down the line, or worse, total defeat, the only way for big organisations to avoid these winds of change is to harness them. This means embracing the flux, thinking big, being disruptive and solving problems that matter. In short, innovating like a startup. This is where we come in.

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