Shower them with value
Posted on 10th June 2012 by Asi Sharabi -
We've been researching and pondering various business models and commercial opportunities for Jointly, our sidekick school's startup project with CarersUK, stumbled upon an old interview with Jason Jacobs the founder of FitnessKeeper, the company behind the massively sucsseful RunKeeper (reported on Quora to have over 9 million users) and HealthGraph API. A clever chap no doubt.
We’re big believers in building a system that brings tremendous value to everybody for free and then giving them, showering them with so much value, and giving them a taste of what’s possible that they want more and more and more and then giving them a bunch of other stuff optional for paid. We never want them to feel like their arms are being twisted to go and pay us.
Read the whole interview here