Introducing Jointly, a mobile application that makes caring a bit easier by making it a lot more organised. Unlike other tools in the market aimed at carers, we decided to focus relentlessly on four key areas:
(1) communications (over project management),
(2) a native mobile experience,
(4) openness/hackability (allowing people to create their own Jointly experience).
Tapping into more natural behaviours of people sharing the care, we are building a product that facilitates open, shared, group interactions that ultimately make caring coordination effortless and useful rather than a burden.
Design & Build
Since Jointly is a group communication & coordination tool we debated for a while which platform should we build for. That was the most difficult decision we had to make. What would be the best use of Sidekick School resource to be able to Build-Measure-Learn while working with the constraints of the context. We knew that the sentiment of "if you're not embarrassed by the way your first version looks like you probably launched it too late" could be problematic when you design for older, none digital natives users in a very stressful context. We end up building a native iOS app, a mobile web app for all other users and a sweet API that holds everything together.