A cooking course and community in a box
Improving eating habits, encouraging creativity & learning, reducing household food waste, and digital as well as social inclusion. This is the 'social return of investment' we are aiming for. Our activities so far helped us understand how we can achieved this while also creating business value.
Our current business model is a cooking course that's combined with a food subscription. Learn about new flavours and cuisines by ordering our weekly 'cook box' with fresh fruit and veg, dry ingredients, herbs, spices and condiments. The box comes with a cooking course that's all about cooking in more different, interesting ways. Our digital tools connect a community of learners, who can share their ideas online, and then meet and cook offline.
Work In Progress
Our next steps include more customer development, defining the product, and prototyping the course. We need to consult with a chef, and try the course concept ourselves. We already learned that people don't really know what they are spending on food per week, so pricing this will be challenge. Will showing the price per day convince interested potential customers?
Our other risky assumptions are about food content production and the sourcing and delivery of the physical products involved.
Lots of things to throw into build-measure-learn loops. Stay tuned.