A marketplace for over 50s to sell their amazing skills and knowledge as experiences. The Amazings earn. The world learns.
A Problem That Matters
We live in a society with a rapidly ageing population. With this comes the threat of more inactive people, with higher health costs, and a greater demand for social care services. At a time when the supply of money into public services is being cut. Our ambition was to find a way of building resilience within communities, enabling us to take better care of one another, and reducing the burden on the State.
The Little-Big Idea
As we began speaking to older people, we realised that whilst there were some who required care, the Baby Boom generation retiring today were deeply uncomfortable with the idea of being looked after. They wanted us to focus on what they can do, not what they can't do. Not least because they have assets which most people don't. Wisdom. Skills. Experience. Our flipped idea was that instead of society providing services to older people, older people should be providing services to society.